What is SEO? Organic search engine results provide over 60% of the internet’s traffic. In Google search results, the companies listed at the top and on the side are advertising links paid by the companies through a service called Adwords. The other links shown in the search results are organic links (non-paid, naturally high-ranking sites in Google) and these are the links you need to target. These organic links will help your customers find you and help them get information on your business through search engine searches. SEO gives you the best long term results over any other marketing campaign on a per dollar basis.
- Get listed in search engines
Getting listing with Google, Bing, and Yahoo the three largest search engines on the Internet is the biggest SEO effect you can have.
- Organic links
This is the heart of good SEO. By getting natural back links over time, you will get a better response from Google. This is much better than cramming too many bad links at once or poor links that can actually lower your rank. Building quality organic links will have the best long term SEO effect. Forums, blog comments, and blog posts are a good start for this.
- Local links
Local listing services like Yellow pages, Yahoo local listing, and Bing local listing, can help your website get qualified customers and rank higher in SEO.
- Create robots.txt file
A robots.txt file tells search engines which pages you want them to crawl, and which pages you don’t. Any admin type pages you should have blocked on there.
- Create a sitemap
Creating a sitemap and submitting it to the webmaster tools section of Google and Bing will have a great effect on your website ranking better. We can make a optimized sitemap with unlimited page for $10 and upload it to your site for you. You will need to create webmaster accounts at Google and Bing then post the Site Map URL in those accounts.
- Optimize keywords, meta tags, and images
This is the stuff the search engine sees that your visitors do not. In the header and body of your web page it’s important to have the correct information so search engines like Google will know what search terms they should use when sending you traffic. Whatever you do, don’t keyword stuff. Keep it natural and real but include the right keywords when it’s the right spot.
- Article writing and submission
Every website has news that is important to send out to the major news channels. Not only will this help your SEO drastically but it will give your website creditability and image. We suggest doing at least one press release a month. We offer article writing and submission to the main news sources like PRWeb, PRBuzz, and Google News for $50.
- Video making and submission
Another great tool for SEO, branding, and SEO is viral videos or any video really. Making fun videos that people like, will watch, and share is invaluable for SEO now-a-days. We can make a professional video and submit it to the top video sharing sites like YouTube for $50.
- Social networking
accounts and links
Not only is it important to have social networking accounts. It’s even more important to have what’s called social signals. That means other social networking accounts need to link to you. To get social signals you need to have content that is shareable or memorable. Inspirational and funny stuff does pretty well on social networks.
- Directory submission
is a slippery slope
Google will actually down rank you if you submit to bad directories. Pretty much Business.com, Yahoo Directory, YELP, Biz Faves, and BOTW are the only ones that are safe. All of them except BIZ Faves are expensive, which questions if it’s they are even worth it.